Overview

Go-to-Market Automator (GTMA) enables you to enable your resellers with marketing automation and sales materials. By connecting the products you sell using the Go-to-Market Builder, your resellers can then use the Go-to-Market Hub and its industry-first automation of sales enablement, digital marketing campaigns and educational material to sell more product more efficiently.

By providing your resellers with this guide, you are enabling them to sell more product and realize their business goals.

Go-to-Market Hub

This guide provides step-by-step instructions on how to take advantage of the Go-to-Market Hub. The Go-to-Market Hub accelerates demand and revenue generation by providing an industry-first digital suite to educate and enable salespeople on new cloud products and services while providing campaign templates and valuable marketing tools to marketers. The benefits of using the Go-to-Market Hub are numerous for all stakeholders.

For salespeople:

• Maximize sales opportunities and profit

• Broaden product knowledge

• Acquire assets, such as sales sheets, to sell more effectively

• Easily share resources with your team to maintain knowledge and skill standards.

For marketers:

• Increase brand awareness and drive more leads

• Accelerate marketing efforts with predesigned email campaigns and banner ads

• Syndicate with social media to rapidly deploy using different channels

• Review and download campaign reports.

For future competitive cloud experts:

• Stay up-to-date with the latest industry trends and news stories

• View all events for the calendar year

• Register for webinars to improve skills and expand your knowledge base.