Note: No matter which reselling model is chosen, resellers can use their own merchant accounts for payment processing and have direct billing relationships with their customers, or they can use the provider's merchant account. Both reselling models allow resellers to use a customized End-Customer Marketplace to serve the reseller's branding needs.
Payments from customers can be accumulated in the following places (see the scheme below):
- On a reseller's merchant account (invoices are sent from the reseller's account).
- On a provider's merchant account (invoices are sent from the provider's account). A provider can charge a reseller for the account usage. Customers pay to a provider and then the provider returns the profit margin to a reseller. In this workflow, resellers typically represent “partners” of the provider to customers, and customers know that they are working with the provider “through” the reseller (for example, due to local presence of the reseller, support, sales, and so on).
