Changing the Retail Markup and Exchange Rate

If you need to change the retail markup or exchange rate, you can do so in Services > Applications > Azure Cloud Solution Provider > Instances tab > <instance name> > Price Configuration tab > Configuration tab > <price configuration>). The changes to these settings may not be applied immediately.

On changing the Retail Markup parameter:

• The price list shown in the online store will change immediately. New customers will pay for Azure services according to the updated prices.
• The price list shown to the existing customers in Customer Panel will change only after the end of the current billing period. Updated prices will take effect with the start of the next billing period.

On changing the Exchange Rate parameter:

• The price list shown in the online store will change immediately. New customers will pay for Azure services according to the updated prices.
• The price list shown to the customers in Customer Panel will change immediately. New and existing customers will pay for Azure services according to the updated prices.

Important: If you plan to sell Azure services in currencies that differ from the one Microsoft bills you, you may want to adjust prices according to the rates' fluctuations by editing the Exchange Rate parameter. Keep in mind that if you want to change the currency rate during the billing period, you must comply with the legislation in your country. You must notify the customers in advance (for example, with the help of the OA Operations news messages mechanism) and make sure that they accept this condition.

System price configurations are shown to the provider only. They are used for the implicit management of the retail prices in those cases when the explicit price management is forbidden. They cannot be edited, deleted or created directly through the price configuration settings in the user interface. They are created automatically and are available for viewing by support or maintenance staff.

"Price configuration for <reseller_account_name>" is created upon reseller initialization and contains price list settings that are applied to all customers of that reseller. The reseller can edit the parameters of the corresponding price configuration by changing settings on the "Price Configuration" tab in the Reseller UI. But the reseller does not have direct access to this price configuration and cannot receive or update it through the API. It is done this way so that the reseller does not have access to the "Retail markup" value saved in the price configuration settings. This value depends on the reseller markup, which is defined by the provider and is hidden from the reseller, and on the retail markup that is defined by the reseller for customers in the Reseller UI on the Price Configuration tab, so that Final Retail Markup = Reseller Markup + Retail Markup + Retail Markup * Reseller Markup / 100.

"Price configuration for locked resellers" is created upon "Partner scenario" initialization for a provider or a reseller. This price configuration contains price list settings recommended as the default values upon reseller initialization. A Partner can edit the parameters of this Price Configuration on the General tab in the Reseller UI if the Partner is a reseller, or on the Partner tab in the provider UI if the Partner is a provider. The "Retail Markup" value depends on the "Default Reseller Markup" and "Recommended Retail Markup" parameters in a similar way: Retail Markup = Default Reseller Markup + Recommended Retail Markup + Recommended Retail Markup * Default Reseller Markup / 100.